Hodakova
| Hodakova | |
|---|---|
| |
| Established | 2021 |
| Years Active | 2021-present |
| Parent Company | Independent |
| Website | https://hodakova.com/ |
Hodakova is a fashion brand founded in 2021 by Ellen Hodakova Larsson. Based in Stockholm, Sweden, it is known for its deconstructed and sustainable pieces.
Background
Hodakova is a brand that predominantly aims to be 100% sustainable, using deadstock fabrics, deconstructing vintage garments, and accessories in order to upcycle them and create new pieces. The brand has innovated a global infrastructure, where they transform discarded piece according to a system that ensures both similarities and uniqueness in the same piece.[1]
The brand is currently represented in 18 countries.[2]
The brand aims to become the first established fashion house that works with the conversion of materials, and fabrics.[3]
History
The brand was founded in 2021 after Ellen Hodakova Larsson had graduated from the Swedish School of Textiles.
Style
Led by an innate respect for the land, the brand's aesthetic is equestrian-wear with a wildly experimental kind of glamour.[4]
Themes
The brand could fall into the "decluttercore" category, which is an innovative subset of fashion that takes the old and turns it new again, exemplifying the “one man’s trash” idiom. With deconstructed fabrics and hardware constantly being turned into clothing, like dresses made out of spoons and pens.[5]
Motifs
Belts are commonly used in most of the brand's work, whether its a belt itself or a dress, bag or even a necklace made out the much favoured hardware.
Notable Products
List and describe iconic or bestselling products. Highlight pieces that define the brand’s legacy or reputation.
Collections
Mention key runway collections or capsules. Include details like debut years, creative direction, standout looks, or reception.
Creative Directors
| Name | Tenure |
|---|---|
| Ellen Hodakova Larsson | 2021-present |
| Add creative directors and their tenure here. |
CEOs
| Name | Tenure |
|---|---|
| Ellen Hodakova Larsson | 2021-present |
| Add CEOs and their tenure here. |
References
- ↑ https://www.anothermag.com/fashion-beauty/16005/hodakova-brand-lvmh-prize-ellen-larsson-interview#:~:text=But%20in%20being,the%20small%20differences.
- ↑ https://www.anothermag.com/fashion-beauty/16005/hodakova-brand-lvmh-prize-ellen-larsson-interview#:~:text=Hodakova%20is%20currently%20represented%20in%2018%20countries
- ↑ https://www.elle.se/mode/elle-moter-designern-ellen-hodakova-larsson-exklusiv-intervju/10411100#:~:text=Hodakova%20kommer%20att%20bli%20det%20f%C3%B6rsta%20etablerade%20modehuset%20som%20jobbar%20med%20konvertering%20av%20material.%20Det%20tror%20jag%20kommer%20skapa%20stor%20f%C3%B6r%C3%A4ndring%20f%C3%B6r%20hela%20branschen
- ↑ https://www.wallpaper.com/fashion-beauty/hodakova-interview-ellen-hodakova-larsson-lvmh-prize#:~:text=Led%20by%20an%20innate%20respect%20for%20the%20land%2C%20the%20designer%20makes%20treasure%20out%20of%20countryside%20deadstock%2C%20twisting%20the%20preppy%20codes%20of%20equestrian%2Dwear%20with%20a%20wildly%20experimental%20kind%20of%20glamour.
- ↑ https://www.wmagazine.com/fashion/hodakova-brand-designer-ellen-larsson-lvmh-prize-finalist-interview#:~:text=Decluttercore%E2%80%94as%20W,way%20she%20works.