WeAr Magazine
WeAr Magazine is a global B2B magazine founded in 2004 by , and originally based in Switzerland. Known for its focus on B2B, connecting buyers and sellers within the fashion industry. The magazine prides itself in its duality of being a trade magazine whilst also proving to be an excellent coffee table book due to its design and covers.
Background
WeAr is the only leading global B2B magazine for fashion & footwear published in 8 language versions: German, English, French, Italian, Japanese, Mandarin, Russian and French. It is distributed to over 50 countries on all 5 continents.[1]
WeAr Magazine covers selected mens-, womens-, footwear-, and accessory collections from all around the world. It features lookbooks, runway photos, and the latest news from the most important trade shows and fairs.[2] With its primary readers being industry professionals such as buyers, retailers, designers, brands, and agents, the global editorial teams focuses on aiding buyers, and designers.
Aside from their magazine, they also have a platform called 'WeAr Global Network', which acts as a way of communicating with retailers on a daily basis, whilst also featuring tools for industry professionals.[2][3]
WeAr Select Digital
WeAr Select Digital functions as an online-platform for emerging brands, thereby reducing costs for both buyers and brands whilst increasing visibility through being available online throughout a season. The global editorial team of WeAr visits trade-shows and showrooms all over the world to select the best of emerging designer.[2]
WeAr DigiShows
With the fashion industry growing more and more for each year, WeAr DigiShows was invented to create a way of attending showrooms without flying around the globe, which is also a way for the magazine to showcase a different way of sustainability. The Digishows allows buyers to see collections in a perfect environment in a digital 3D showroom.[2]
History
The History section outlines the evolution of the magazine by decade, highlighting major editorial shifts, design overhauls, and cultural impact.
2000s
The magazine was founded in 2004.
2010s
Include major events or transitions from the 2010s.
2020s
Include recent innovations, digital transitions, or rebranding.
Editions
It's published four times (January, March, June, and September) per year digitally and in print and it's printed in eight different languages (English, German, French, Italian, Spanish, Russian, Japanese, and Mandarin). The magazine also has a 'WeAr Denim' edition.
WeAr Denim
WeAr Denim caters to the denim community in its entirety: sourcing, fabrics, yarns, washing, finishings, brands and the relevant retailers. It reports about the latest innovations, and sustainable technologies. While WeAr Global Magazine strives to perfectly curate and visually stage the finished products, WeAr Denim deals with the entire preliminary stage from the denim & casual sector. The aim is not only to describe fabrics and innovations verbally, but to illustrate them visually.[2]
Editors
List of notable editors-in-chief and senior editorial staff throughout the magazine’s history.
| Editor | Start Year | End Year | Ref |
|---|---|---|---|
| Example Name | 2001 | 2008 | Source |
| Example Name | 2008 | 2014 | Source |
| Example Name | 2015 | 2022 | Source |
| Example Name | 2022 | Present | Source |
Circulation
Data on the magazine’s publication frequency, seasonal highlights, and distribution reach.
| Title | Season | Date | Ref |
|---|---|---|---|
| January | Spring | January | [2] |
| March | Summer | March | [2] |
| June | Fall | June | [2] |
| September | Winter | September | [2] |
Issues
This section lists significant issues or cover stories that had notable cultural, visual, or editorial impact.
| Title | Number | Date | Ref |
|---|---|---|---|
| "The New Vanguard" | No. 240 | September 2020 | Source |
| "Fashion Futures" | No. 245 | March 2021 | Source |
| "Icons Reimagined" | No. 250 | June 2022 | Source |
| "Digital Couture" | No. 255 | January 2023 | Source |
References
- ↑ https://www.wearmagazine.com/concept/#:~:text=WeAr%20is%20the%20only%20leading%20global%20B2B%20magazine%20for%20fashion%20%26%20footwear%20published%20in%208%20language%20versions%3A%20German%2C%20English%2C%20French%2C%20Italian%2C%20Japanese%2C%20Mandarin%2C%20Russian%20and%20French.%20It%20is%20distributed%20to%20over%2050%20countries%20on%20all%205%20continents
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 WeAr Media Group, 2025 Media Kit (23/07/25) https://www.wearmagazine.com/advertising-media-info/
- ↑ https://www.wearglobalnetwork.com/
The References section should include well-formatted and consistent citations using APA or Chicago style. All claims and data should be supported with reliable sources.