FAÇON JACMIN

FAÇON JACMIN
Established	2016
Years Active	2016-present
Parent Company	Independent
Website	https://www.faconjacmin.com/

FAÇON JACMIN is a fashion brand founded in 2016 by twin sisters Alexandra Jacmin and Ségolène Jacmin. Based in Antwerp, Belgium, it is known for its gender-bending silhouettes and usage of denim. The brand has been described as "A denim wardrobe for women". The French word façon conveys a sense of craft and design.

Background

FAÇON JACMIN source high-quality fabrics from Italy, primarily selecting certified organic cottons and waterless denims. They work exclusively with confection ateliers based in Europe, including Italy, Portugal, and Bulgaria.

The brand has an additional collection that specifically uses vintage garments that they upcycle, called FAÇON JACMIN UPCYCLED. The collections focuses one making one-of-a-kind garments that fully embodies the brands circularity model. The atelier in Antwerp cleans, washes, and unstitches the pieces before sending them to their factory in order to manufacture these unique garments. The collections are a part of a long-term project towards more responsible practises. Apart from having it's main atelier in Antwerp, the brand also works with ateliers three ateliers in Italy, Bulgaria, and Portugal.

The brand has a selection of re-crafted denim shirts which are sold online with 10% being donated to the non-profit organisation “Touche Pas À Ma Pote”, which combats harassment against women in public spaces.

History

2010s

After Alexandra Jacmin graduated from La Cambre, she worked at Maison Margiela, and Jean-Paul Gaultier before coming together with her twin sister, Ségolène Jacmin, to create their own label. Ségolène Jacmin had previously worked at a strategic consulting firm, and had no previous experience working in a creative field whilst her sister had studied fashion in Brussels and moved to Paris. Ségolène Jacmin had previously pitched the idea of the sisters working together on a project, and create their own fashion label. Alexandra approached Ségolène on a Christmas evening in 2014, showing her the concept and the first sketches. At the time, Alexandra Jacmin had been working in silence and felt the urge to work for herself again.

They eventually started with a mobile boutique, an old-timer truck with a mirror and a wardrobe. Ségolène Jacmin would drive out every weekend on a permanent pitch, on a square next to the Kammenstraat in Antwerp on Saturdays, and on the market in Brussels on Sundays, to sell their first pieces of FAÇON JACMIN. In 2016, the brand won “Best Talent 2016” by C’est du Belge/RTBF, and the following year an award for “Best Emerging Talent” at the Belgian Fashion Awards.

After two or three years of building up a sturdy clientele, they eventually opened their own shop, around the corner from where Ségolène Jacmin's van was parked in Antwerp. The empty storefront quickly became their own first shop.

2020s

After the COVID pandemic, the brand focused on B2B, and eventually expanded sales into the likes of La Fayette and Samaritaine in Paris, France, and Hyundai Department Store in Seoul, South Korea.

During the very beginning, the brand solely worked with Japanese denim. They eventually hosted pop-up stores in Japan and after a while, in Seoul. A Japanese influencer later ordered some of the brand's pieces, with orders from Seoul and China quickly following. The brand had a mini explosion in the Asian market and quickly gained recognition on social media platforms by international stylists and influencers wearing the brand's denim pieces.

The brand started a movement, to what they referred to as the "DENIMIST" movement. The movement is meant to fuel women and encourage them to try things that they had previously not experienced before through various creative projects. Two days ahead of the international day for the elimination of violence against women, they had 70 women which consisted of friends and long time clients, all dressed in FAÇON JACMIN, standing in a crowd to execute a 5-min performance.

The brand partook in the 65th iteration of CIFF (Copenhagen International Fashion Fair), which was held at Bella Center in August 2025.

Style

The brand focuses on streetwear aesthetics by deconstructing and upcycling vintage pieces, with a huge focus on using denim. The brand has gained some recognition by fans of the Maison Margiela brand, who seemingly sense some type of familiarity with the work of FAÇON JACMIN. Alexandra Jacmin's design language has elements of Trompe`l oeil and illusion, with the brand regularly deconstructing items and garments to change it its context.

Whilst the brand primarily focuses on the usage of denim, the brand eventually realised that it was limiting itself by solely using denim for its garments. That eventually lead to the brand mixing denim with other fabrics and materials. FAÇON JACMIN's choice of denim, waterless denim, is one of the most sustainable options for the denim fabric. The brand wanted to offer the same level of sustainability that goes into the usage of the aforementioned fabric, hence they solely source organic cotton from Italian suppliers.

The brand previously only worked with Japanese denim suppliers, but eventually expanded and now also works with Italian suppliers.

Alexandra Jacmin described the brand essence with a feeling of jumping off a cliff, the sensation of lâcher prise or letting go. With their garments giving the wearers a sense of confidence, and empowerment.

Themes

Feminism and the empowerment of women is a huge topic that is currently being conveyed through the brand. FAÇON JACMIN prides itself by giving women a voice through donating proceedings to non-profit organisations and through their DENIMIST movement. The garments produced by them are meant to empower women and make them feel confident.

Motifs

Describe visual elements or symbols repeatedly used by the brand (e.g. skulls, crosses, checkerboards, technical hardware).

Notable Products

Alexandra Jacmin stated in 2022 that The Vilhem spiral jacket that was launched for the Spring/Summer 23 season, was one of her favourites.

The bestsellers, at the time were the Ray dress and the Polly lichen green trousers. The Ray dress was a classy and comfortable dress and was one of the trompe l’oeil pieces of the collection. The Polly lichen green was a new colour for the Polly trouser model that was very appreciated, the unique green colour gave a sense of edge which turned the trousers into a statement piece.

Collections

Mention key runway collections or capsules. Include details like debut years, creative direction, standout looks, or reception.

FAÇON JACMIN

Title	Season	Date	Location	Looks	Notes

Creative Directors

Name	Tenure
Alexandra Jacmin	2016-present
Add creative directors and their tenure here.

CEOs

Name	Tenure
Ségolène Jacmin	2016-present
Add CEOs and their tenure here.