Jump to content

Anne-mi

From The Fashion Codex


Anne-mi
Established 2024
Years Active 2024-present
Parent Company Independent
Website https://anne-mi.com/


Anne-mi is a family-owned fashion brand founded in 2024 by Kristina and Nicholas. Based in Denmark. The brand focuses on womenswear.

Background

The brand has its showroom in the Danish countryside by a 16th century castle ground.[1]

History

The name Anne-mi comes from the founder Kristina's grandmother, whose name was Anne-mi, and was a constant source of inspiration in Kristina's life.[2]

Style

The overall aesthetic of the brand is a mixture of timeless vintage textures and patterns, and with a Scandinavian and Korean minimalistic touch.[3]

Anne-mi's garments are oversized, easy to style, comfortable, and fits all body types.[4] The brand emphasises on creating garments that fit the every day lifestyle of women.[5]

Anne-mi prides in its sustainable fabrics, using organic cotton, linen and wool, which aligns with Denmark's sustainability values.[6]

Themes

Discuss the central ideas, narratives, or cultural topics the brand explores across collections (e.g. futurism, nostalgia, urban rebellion).

Motifs

Describe visual elements or symbols repeatedly used by the brand (e.g. skulls, crosses, checkerboards, technical hardware).

Notable Products

List and describe iconic or bestselling products. Highlight pieces that define the brand’s legacy or reputation.

Collections

The brand launched its first collection during AW 2024.

Title Date Location Looks Notes
AW24 Denmark
SS25 Denmark

Creative Directors

Name Tenure
Kristina 2024–present
Add creative directors and their tenure here.

CEOs

Name Tenure
Sample CEO 2005–2013
Sample Executive 2013–present
Add CEOs and their tenure here.

References